5/19/2023 0 Comments Paul weller town called mailceShare More, Waste Less, OVO Energy, Path Financial and Pura.Thank you to Ad Net Zero for honouring The Sky Zero Footprint Fund with the Campaign Ad Net Zero 2022: Media award □Ī massive congratulations to Skye Harrison, Binisha Shah, Nick Lewis, Paul Barrett, Aidan Traynor, Sara Beasley Schwar, Piers Caswell, Sarah Jones and Ffibi Barnitt for launching this fantastic initiative as we forge a path to a more sustainable future.Īnd a special thank you to the many people who supported this initiative to give it real impact - Fiona Ball, Jodie Alliss, Marianne Matthews, Katie Hartnoll, Christine Perry, Pooja Patel, Emma Hunt, Sidony Monks, Stella Sorrentino, Abi Beaton, Stephen Woodford, Lindsey Clay, Juliet Davenport, Jo Fenn, Sir John Hegarty, Gideon Spanier, Karen Blackett OBE, Su-Mei Thompson, Tara Chandra, Bruce Crouch, Helen Brain, MikeWorldWide, Here We Flo, OLIO The inaugural Campaign Magazine UK Ad Net Zero Awards took place yesterday – and Sky Media struck gold! #gozero #sustainability #tvforgood #tvadvertising #believeinbetter Eco-Friendly Baby Care, Path Financial, Royal Mail, Serious and WUKAĪ warm welcome to our new additions to the panel this year: Pippa Glucklich, David Garrido, Michelle Carvill, rosie arnold, Richard Shotton, Dino Myers-Lamptey and Co-Founder of 2022 Grand Prix Sky Zero Footprint Fund winner Chris Baker and a round of applause to our returning experts: Jo Fenn, Su-Mei Thompson, Fiona Ball, Stephen Woodford, Lindsey Clay, Gideon Spanier and Helen Brain □ □ Get inspired by our previous winners and changemakers including Ecosia, Here We Flo, Homethings, OVO, Olio So, for this year’s Sky Zero Footprint Fund, we’d love to see ideas that can save the planet and your pocket at the same time”. In the words of our Director of Planning at Sky Media, Sarah Jones, “While the cost-of-living crisis is taking much of our attention, we can’t afford to forget about climate change. Using the power and scale of TV advertising, the Footprint Fund encourages adoption of tangible steps towards a more sustainable future. The annual £2m competition is designed to help brands amplify and accelerate their sustainable initiatives to inspire behavioural change for a better planet. #breakfastclub #sustainability #TVadvertising #brand #campaigneffectiveness #GoZeroĭo you have what it takes to inspire the nation to make small but significant changes that don’t cost the earth? Then enter the #SkyZero Footprint Fund □ before ! Scroll down to find out how… □ How previous sustainable campaigns have performed and their effectiveness □ How perception and effectiveness of sustainable messaging differs by sector □ The dangers (and creative pitfalls) of inauthenticity and greenwashing □ The 4 key creative levers that drive influence □ How sustainability messaging has an influence on brand preference In this session, we’ll share newly-commissioned research to help businesses understand the opportunities and pitfalls of sustainable TV advertising on both consumers and brand metrics □īy attending you will be the first to hear: If #sustainability ♻️ is a core focus for your brand right now – or you’re looking for some tips on how to enter the Sky Zero Footprint Fund - then come along to our Breakfast Club on the 26th of April (09:30 – 10:30)! Did you know that 3 in 5 Sky customers say that sustainability messaging in advertising influences their brand choice? □
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