5/19/2023 0 Comments Rive gauche saint laurent![]() ![]() We think that if Bergé approves, Yves would, too. A YSL spokewoman said to WWD that Hedi is planning on "restoring the house to its truth, purity, and essence taking it into a new era respecting the original principles and ideals." In addition to reclaiming the original name, this shift involves using the fonts and vocabulary from YSL in the '60s. As someone who witnessed the beginning of Saint Laurent Paris from a twinkle in Yves' eye to its current incarnation, Bergé definitely has the authority to judge if these changes made in recent years are true to the brand or not. Championing Hedi Slimane's decision to return to the original naming of YSL Saint Laurent Paris (we wish it rolled off the tongue just a little better) is Yves' long-time business partner and former lover, Pierre Bergé. In the 1960s, society had evolved in such a way that the norms imposed by haute couture had become obsolete. When designer Yves Saint Laurent first opened his ready-to-wear boutique, he named it 'Saint Laurent Rive Gauche.' The 'Yves' of YSL was only used to refer to the couture line. Made from straw and leather, this handy accessory has been. ![]() Those who were freaked out about the fact that YSL was dropping the 'Yves' from its name, to be known as Saint Laurent Paris from now on (us included) should breathe a little easier now. In actuality, during the 1970s, Rive Gauche was the site of Saint Laurent’s most prolific creative production. Its time to unload those packed-out pockets into this Rive Gauche tote bag from Saint Laurent. Rive Gauche was created in 1970 by perfumer Michel Hy Its name - Left Bank- stands for the left side of the river Seine, an intellectual, hip and slightly.
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